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The Business of Being Creative

by Elizabeth Bohorquez, RN, C.Ht
www.hypnosis-audio.com www.sugar-addiction.com

For most people, the word "creativity" is more easily applicable to art than to business. In whatever business you find yourself, know you are working with dynamic & creative mind tools. These tools all have lives of their own. So to take those things, to work with them & reorganize them in new & different ways, turns out to be a very creative process. Whether your field be business development, bookkeeping, computer programming or even parenting, the tools remain the same.

Creativity is within everyone. We are born with it. Sometimes we create problems by allowing it to stay dormant; by not offering it the means of subconscious release. This article will help to wake you up in this regard.

What happened to our early creativity? Where did it actually go? These are important questions, because when we understand the past, we can apply that knowledge to the present & future. Sometimes we are taught to be uncreative by our parents, our teachers, our society , our work & home environments. Conspiracy ! We are told to stay in the lines, there is only One right answer & that play is frivolous. We may have even been told that we are not creative & this is not our area. Lies!

Let's practice some awareness work & see if we can recognize a creative person. Creative people become totally immersed in ex- pressing their inner visions, knowing that their chief challenge is to organize familiar materials in a fresh way. They are cur- ious, adventurous, experimental, willing to take risks & you will find them absorbed in meeting the challenges of their working day.

Creativity is a way of life. It is an ongoing process, not a series of isolated aberrations. It is a productive attitude de- veloped by individuals throughout their lifetimes, not a random good idea that happens to work. You can live your life as a work of art! Creativity is not a destination. It is a journey!

Who needs to be creative? We all do. Creativity keeps stress chemical production low & that is excellent news, since over 65% of disease states are known to be stress-connected. Creativity thrives at all levels in the workplace. Everyone can be creative. Truly creative people are well balanced. It is much easier to be creative in a company who's policies invite it, but corporate policy is not a requirement for individual creative expression.

Rate yourself creatively. Recall a time when you had a great Idea that solved an important problem. Make it as real as pos- sible by using all senses. Learn to enjoy your memories. What feeling did you have when the idea surfaced? These are all creative experiences & are evidence of the inherent creativity in each one of you.

Understanding Eureka....Your Inner Creative Resource


More important than striving to pin down "a process" it is im- portant to get some experience & practice in living with your enormous, almost unfathomable inner creative resource. So where do ideas come from? In some sense, you can't describe your inner creative resource in words. We will use the word "essence" to describe it & will look at it as the "library of your mind."

Let's talk about the qualities of essence. It provides the quality of intuition; a direct knowing without conscious reasoning. The second quality is "will." People who are creative have a compelling vision or mission & this exemplifies "will." The third quality is "joy." It is best related to balance. When you have balance within yourself & between all parts of your life, you experience the joy of the flow of creativity. The fourth quality is strength. We often talk of creativity in terms of a breakthrough. The creative person often has to break through a wall of fear & criticism that might stop him or her. Creative people take appropriate risks. This inner strength overcomes fear. These qualities are all in you waiting to be tapped. They form your creative base.

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Elizabeth Bohorquez, RN, SRN, CPH is a Workplace Health Educator, President & Program Designer, Sarasota Medical & Sports Hypnosis Institute located in Sarasota, FL & online at www.hypnosis-audio.com & www.sugar-addiction.com. She specializes in stress management, high level health & achieve- ment for adults,children, executives & athletes. Her sites are inter-active & offer more that 350 CD programs to enhance self- development.



"If you're going to lead by example there has to be an element of calculated risk. You've got to challenge ideas and stir the pot by taking action."
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